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1. Introduction and general terms

We are committed to respecting your privacy and protecting your personal data. This privacy policy (“Policy”) sets out how we use personal data relating to you and applies to all use of your personal data by The THE A LIST STYLING LTD. Arquen House 4-6 Spicer Street St. Albans, England AL3 4PQ Companies house number: 13300891 VAT number: GB 376357169 (“The A-List Styling”, "The A-List", “we”, “us” or “our” in this Policy).

This Policy sets out the basis on which personal data will be processed by us. This Policy applies to personal data we may collect from you, or that you provide to us, through or in connection with the delivery of our bespoke luxury fashion business to you (“Services”). In limited cases, we may also collect personal data through our website (the “Website”).

We will only collect and process information about you in accordance with this Policy and we will only use information collected about you in accordance with applicable data protection laws including without limitation the Data Protection Act 2018 and the UK GDPR (as defined in the Data Protection Act 2018). Where we decide the purpose or means for the processing of your personal data, we are the “data controller”.

You have the right to object to the processing of your personal data, including where your personal data is being processed for direct marketing purposes. Further information on this right, and your other rights, is set out below.

If you have any concerns over privacy, or this Policy, contact us at email: 


2. What information will The A-List collect about me?

Providing the Services to you (including prospective customers)

What personal data we will collect: Name, address, clothing size, age, gender, telephone number, email address and any other information which is provided by you through general messages to us (“General Data”).

How do we collect it: You will provide this personal data to us via chat-based media such as WhatsApp (see WhatsApp’s privacy policy for more information on its processing of personal data), our ‘Get in touch’ page or email when requesting our Services.

How we will use it:

To pursue our legitimate interests of:

promoting the success of our business (e.g. by suggesting products and Services that may be of interest to you, taking steps with a view to entering into any terms or agreements with you);

responding to your queries or requests; and

improving the delivery of our Services (e.g. by building and maintaining your client profile).

We may also use your personal data for the purposes of complying with any applicable legal obligations.

Providing the Services to you (excluding prospective customers)

What personal data we will collect: General Data and payment information (your credit card number and bank account details).

How do we collect it:

You will provide this personal data to us during the registration process (including via our secure payments page https://pay.The or in the context of correspondence/conversations with your relationship managers.

How we will use it:

To provide you with the Services in order to perform our obligations in accordance with any terms or agreements we have in place with you (including our Terms and Conditions (e.g. placing orders, purchasing products on your behalf and in accordance with your instructions and delivering the products to you).

To pursue our legitimate interests of:

promoting the success of our business (e.g. providing with a tailored and bespoke service, providing you with information about the Services that we offer);

responding to your queries or requests; and

improving the delivery of our Services (e.g. analysing certain types of information that you submit to us in your chats and emails with our personal shoppers to create chat data insights).

We may also use your personal data for the purposes of complying with any applicable legal obligations.Analytics and technical data

What personal data we will collect: Information about your equipment (including your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use); and browsing actions and usage patterns on the Website, our public pages (e.g. our payment page) and on our social media pages (including Instagram and Snapchat).

We also process information that we collect via Instagram, Snap Chat and Facebook to understand how customers interact with our social media pages and to compile statistical reports regarding that activity.

How do we collect it: We collect this data automatically from you when you access our website or through our analytics providers (such as Google Analytics). 

How we will use it: To pursue our legitimate interests of:

monitoring and analysing the use of our Services, and use your information to help us monitor, troubleshoot, improve and protect our products. 

improving the delivery of our Services (e.g. by providing a better Service and source of information to visitors, debugging purposes).

We may also use your personal data for the purposes of complying with any applicable legal obligations.

Apple iOS, Android and other mobile or smart devices

By accessing the Website from these devices you consent to cookies being stored to your device (and other tracking technologies being used to read data from your device) for the following purposes: keeping you logged in, ensuring that an appropriate version of content is presented, analytics and advertising.


Although the use of some of these cookies are optional, many of these cookies and technologies are essential to the operation of the application. It is not currently possible to opt out or remove these essential cookies (or prevent use of these technologies) from the device without deleting the application.

For more information on cookies please see our full Cookies Policy below.

Marketing and withdrawing consent

Where you give us your consent, we will send you direct marketing in relation to our offerings. Where this is the case, you will always be able to withdraw that consent, although we may have other legal grounds for processing your data for other purposes, such as those set out above. In some cases, we are able to send you direct marketing without your consent, where we rely on our legitimate interests. You have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time. You can do this by following the instructions in the communication where this is an electronic message, by making changes to your preferences on the logged-in sections of our Website and app, or by contacting us on


Compliance and prevention of fraud and illegal activity

What personal data we will collect: ID documents (where needed), name, date of birth, addressand any other information to prevent fraud or other illegal activities.

How do we collect it: You will provide this personal data to us via email or our payments page https://pay.The, or we may collect this personal data from third-party service providers (such as credit agencies).

How we will use it:

To pursue our legitimate interests of ensuring that use of our online Services is lawful and non-fraudulent, does not disrupt the operation of our Services and protects our staff or other individuals from harassment.

To comply with our legal obligations (e.g. complying with AML and anti-fraud obligations, complying with HMRC requirements for retaining records of customer purchases and transactions) and to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).

Who we will share it with: Where we reasonably believe that you are or may be in breach of any of the applicable laws, we may use your personal data to inform relevant third parties such as your email/internet provider or law enforcement agencies about the content. If we do, we will only do so because: (i) there is a legal basis to justify that processing; (ii) the law permits us to do so (such as so that we can carry out legal rights and obligations necessary in the context of the particular role); and (iii) we find it necessary.

We may share your personal data with our selected third-party retailers and suppliers (such as Onfido), and our third-party retailers will have their own processing terms.


3. Data sharing

We will share your information with third parties only in the ways that are described in this Policy. If you would like to find out more about how the third parties listed in this Policy use your information, this should be set out in their respective privacy policies.

We may share your personal data with our selected service providers, third-party retailers and suppliers (such as Onfido), and our third-party retailers will have their own processing terms. This includes sharing with analytics service providers (including Google Inc., Social Bakers, Splunk and Instagram), third-party payment services providers to process payment for our Services (e.g. Stripe - a PCI Service Provider Level 1 certified platform, who will store, collect and process your payment details over SSAL (Secure Sockets Layer)). When using Stripe, our servers will not have access to your payment information.

We keep your information confidential, but may disclose it to our personnel, suppliers or subcontractors insofar as it is reasonably necessary for the purposes set out in this Policy. However, this is on the basis that they do not make independent use of the information and have agreed to safeguard this information.

In addition, we may disclose your information to the extent that we are required to do so by law (which may include to government bodies and law enforcement agencies); in connection with any legal proceedings or prospective legal proceedings; and in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).

If we are involved in a merger, acquisition, or sale of all or a portion of our business or assets, the personal data we hold may be included as part of that sale, in which case you will be notified via email, your profile and/or a prominent notice on the Website of any changes in ownership or use of your personal data, as well as any choices you may have.

We may also disclose your personal data to third parties in order to enforce or apply the terms of agreements, to investigate potential breaches, or to protect the rights, property or safety of us, our personnel or customers, or others.

We only permit our suppliers and subcontractors to process your personal data for specified purposes and in accordance with our instructions. All our third-party service providers are required to take appropriate security measures to protect your personal data.

If you share our content with friends through social networks – such as Instagram WhatsApp, Snapchat and WeChat – you may be sent cookies from these third-party websites and services. We can’t control the setting of these cookies, so we suggest you check the third-party websites and services for more information about their cookies and how to manage them. Similarly, when you click on adverts which we have placed on third-party channels (e.g. Facebook Inc., Twitter Inc. and Google Inc.), we may share your personal data with third-party channels. See the relevant privacy policies applicable to these platforms for additional information. 


4. Your rights in relation to personal data which we process relating to you

You have certain rights over the way we process personal data relating to you, some of which are not absolute and are subject to certain additional requirements under data protection laws. We aim to comply without undue delay, and within one month at the latest, in response to any requests submitted by you to us:

for a copy of personal data we are processing about you and/or to have inaccuracies corrected;

to restrict, stop processing, or to delete your personal data;

for a machine-readable copy of your personal data, which you can use with another service provider. Where it is technically feasible, you can ask us to send this information directly to another provider if you prefer; and to make a complaint to a data protection regulator.

You may contact them at:

To make a request in relation to any of the aforementioned rights, please send your request to data processing activities for which we rely upon your consent, you can withdraw your consent at any time by using the tools provided or otherwise by contacting us at

These rights may be limited, for example if fulfilling your request would reveal personal data about another person, where they would infringe the rights of a third party (including our rights) or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping. Relevant exemptions are included in both the GDPR/UK GDPR and in local laws, such as the Data Protection Act 2018. We will inform you of relevant exemptions we rely upon when responding to any request you make.


5. Data retention

We will hold your personal data on our systems for as long as is necessary for the relevant Services, as required by law, for accounting or regulatory purposes or as otherwise described in this Policy.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

For customers, our typical retention period will be the time of relationship you have with us (+ 6 years post termination where permitted by law)

For prospective customers, our typical retention will be no more than 1 year.


6. Children

If a parent or guardian becomes aware that his or her child, who is under the age of 18, has provided us with information without their consent, he or she should contact us at We will delete such information from our files within a reasonable time.
7. Changes

We may make changes to this Policy in the future, which will be posted on this page. You should check this page from time to time to ensure you are aware of any changes. Where appropriate we may notify you of changes by email.

8. International data transfers

Where we use data processors outside the UK and European Economic Area, and transfer personal data to a country which does not provide an adequate level of protection as identified by the European Commission or by the UK government, we seek to use contracts which give personal data the same protection it has in the European Economic Area and the UK (such as approved standard contractual clauses or a vendor's Processor Binding Corporate Rules). For more information, please contact us at Your personal data can be removed on request.

Cookies Policy

In common with many other website operators, we may use standard technology called 'cookies' (or similar technologies) on our Websites and across our Services. Cookies are small pieces of information that are stored by your browser on your computer's hard drive and they are used to record how you navigate our Services on each visit.

Our cookies are used to enable us to develop our websites and services and to enable you to properly navigate them. We use cookies to collect personal information to enable us to reflect our customers’ interests and by noting who has seen which pages, properties and advertisements (including click through from emails), how frequently particular pages are visited and to enable us to determine the most popular areas of our Services. 

We may use cookies to enrich your experience of using our Services by allowing us to tailor what you see to what we have learned about your preferences during your visits to them. Sometimes we may use services of third parties and they may use cookies on our behalf in order to provide their services.

The particular cookies we use on this website are as follows:

Preventing use of cookies

You can set your preferences using our cookie consent management solution available here.

Most browsers automatically accept cookies, but you can usually change your browser to prevent them being stored. With experience, you can usually choose to switch off all cookies or to allow only certain ‘trusted’ sites to place cookies. You can find out more about cookies and what cookies have been set on your device at


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